Rafael Lopes

Hello :)

Product Designer · UX/UI Designer · HMI · Design Engineer

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About

I design digital experiences where strategy, aesthetics and technology meet.

I'm Rafa Lopes, a product designer with over a decade on the road — from graphic design and front-end to digital product experience.

Today I'm a Senior UX/UI Designer at Instituto de Pesquisas Eldorado, working on human-machine interfaces, apps and design systems for large-scale brands.

Work

Projects I helped build with a clearly defined purpose.

01 / 04

Discovery
UX Research
Design System
UI

Olho Mágico

Porto Seguro's platform for renting without a deposit or a guarantor. A system for agencies and an app for tenants.

UX Design · 2021

A family at home using Olho Mágico, by Porto Seguro

02 / 04

White Label
HMI
UI Design
3D / Blender

Aura OS

A white-label automotive infotainment system for Instituto Eldorado, built to dress up technical and commercial demos.

UI Design · 2026

03 / 04

UX Research
UI Design
Design System
Icons

Sam MANAGER

A monitoring hub for infusion pumps, managing up to 25 beds remotely and in real time.

UX Design · 2020

04 / 04

Information Architecture
UX/UI Design
Visual Design
Front-end

Assis Holding

A corporate website for a holding company with businesses across several sectors: history, strategy, governance and team in a single navigation.

Websites · 2016

The Assis International Holding corporate website on a laptop

Under construction

More projects coming soon

This site is still under construction. I'm preparing more work to publish here — among it branding, visual identity and digital product projects.

Get in touch

In collaboration with

Message on WhatsApp LinkedIn

Who's behind it

Relentless curiosity, obsession with detail.

I started in 2010 in graphic design and front-end, spent seven years freelancing (TwoMate Design) and, since 2020, have worked in product design at Instituto de Pesquisas Eldorado, where I grew from Junior to Senior.

My range runs from automotive HMI (Volkswagen) to gamification (CPFL) and digital rentals (Porto Seguro Olho Mágico). I like big problems and simple solutions.

I recently finished an MBA in Neuroscience, Consumer Behaviour and Marketing at PUCRS, which gave me a new lens on behaviour and decision-making in my work.

Experience

2025 — present
Senior UX/UI Designer · Instituto de Pesquisas Eldorado
Product design and human-machine interfaces (HMI) for large-scale clients.
2021 — 2025
Mid-level UX/UI Designer · Instituto de Pesquisas Eldorado
Volkswagen New Infotainment and the CPFL Gamification App, among other products.
2020 — 2021
Junior UX/UI Designer · Instituto de Pesquisas Eldorado
Porto Seguro Olho Mágico and Riemann Labs projects.
2013 — 2020
Designer (freelance) · TwoMate Design
Visual identity, graphic and web design for a range of clients in São Paulo.
2010 — 2013
Graphic Designer and Front-end Developer · Grupo Fixa
Building websites and brands, plus front-end development.

Education

2024 — 2025
MBA in Neuroscience, Consumer Behaviour and Marketing
PUCRS
2018 — 2020
Associate Degree in Digital Games
Impacta Tecnologia
2014 — 2015
Programming for Digital Games
Etec Guaracy Silveira
2011 — 2012
Graphic Design (short course)
Escola Panamericana de Arte
2009 — 2010
Visual Communication (technical degree)
Etec de Vila Formosa

Certificates

UX Strategy

Mergo Escola de Design · 2021

Product Research

Mergo Escola de Design · 2021

Design System & Ops

Meiuca · 2021

Adobe XD: from basics to prototypes

Udemy · 2020

Skills

Design

Product Design
UX Research
UI Design
Human-Machine Interfaces (HMI)
Design Systems
Prototyping

Strategy

Design Thinking
UX Strategy
Product Research
Design Ops
Typography

Technology

HTML & CSS
JavaScript
Unity / C#
Design Tokens
Accessibility

Tools

Figma
Adobe XD
Illustrator
Photoshop
Blender
Unity
Notion

Contact

Shall we build something with purpose?

Tell me about your idea, your brand or your product. I reply within two business days.